This is why Steve Jobs got fired from Apple — and how he came back to save the company (AAPL)

steve jobs wozniak

According to a Recode report, ousted Uber CEO Travis Kalanick has been telling candidates for his old job that he's planning on "Steve Jobs-ing" it — a not-so-subtle indication that he intends to return to Uber as chief executive. 

Indeed, the rise, fall, and return of Steve Jobs is a big part of the Apple founder's legend.

Ousted from Apple after a failed boardroom coup, Jobs formed his own startup. That startup was eventually purchased by a desperate Apple, which was in dire need of product leadership at the time. Not long after, Jobs would become interim CEO, then permanent CEO, and Apple would go from tech industry punchline to the most valuable company in the world. 

The reality, however, is a little messier than that. Here's the story of why Apple fired Jobs, and how he came back to save the company from itself. 

SEE ALSO: Travis Kalanick is telling people he will pull a Steve Jobs and return as Uber's CEO

Apple was founded in 1976 by Steve Jobs and Steve Wozniak. Jobs was the ideas guy and handled the business side of things; Wozniak was the engineering expert. Neither young man had any experience running a company, though.



But Mike Markkula, one of Apple's earliest investors and employees, didn't think that either Wozniak or Jobs had the discipline for the job. And so, Markkula brought in his friend Michael Scott, an experienced executive, as Apple's first CEO. When Scott left in 1981 following Apple's IPO, Markkula himself stepped in as replacement.

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In 1983, Jobs himself recruited then-PepsiCo CEO John Sculley with the now-legendary pitch: "Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?" At this point, Jobs wanted to be CEO, but Apple's board didn't think he was ready for it.

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See the rest of the story at Business Insider

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