Companies are cashing in on chat apps
As the market for messaging apps has matured, developers have expanded their capabilities. Users around the world are logging in, not only to chat with friends, but also to connect with brands, browse merchandise, and watch content.
What were once simple services for exchanging messages, pictures, videos, and GIFs have evolved into expansive ecosystems with their own developers, apps, and APIs.
BI Intelligence, Business Insider's premium research service, has compiled a slide deck that explains how brands, publishers, and advertisers can leverage messaging apps to reach their fast-growing user base.
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