What you need to know in advertising today
In March, asset manager State Street — and advertising agency McCann New York — put a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue.
On Monday, Fearless Girl swept the Cannes Lions, picking up the Grand Prix in the Glass, PR and Outdoor Lions categories at advertising’s biggest annual festival.
Business Insider asked five female advertising execs to weigh in on what made Fearless Girl much more than a marketing gimmick. Here's why, three months later, people are still talking about the Wall Street statue.
In other news:
YouTube is trying to make a tricky pivot from platform to programmer. Among the shows it has announced in May are a behind the scenes look at Ellen DeGeneres' talk show, a music cover competition series executive produced by Ryan Seacrest, as well as a pair of scripted series due later this year.
A number of big-name advertisers were conspicuously absent from Megyn Kelly's NBC show this Sunday. Brands including McDonald’s, Bank of America and Kia, which took the stage and aired national ads during the first two episodes on June 4 and June 11, did not run during the June 18 episode featuring right-wing provocateur and conspiracy-monger Alex Jones.
Snap stock jumped 3% yesterday following news of a $100 million (£78.4 million) deal with Time Warner. The media company will pay Snap to develop shows for Snapchat and advertise in the app.
Spotify is testing "sponsored song" ads that let labels promote singles to free users. The ads only appear for users who haven't paid to subscribe to the service.