Very few Americans buy their groceries over the internet — but Amazon seems intent on changing that (AMZN)
If there's something you can buy over the internet, Amazon wants to be the company selling it to you.
The company is already many people's go-to shop for books, electronics, appliances, home goods, and the like, but with its $13.7 billion purchase of Whole Foods, it's now making an enormous play at groceries.
It's not hard to see why: Fresh groceries may be the largest category of consumer retail spending that's yet to be run over by online shopping. Just 1.4% of fast-moving consumer goods were bought online in the US last year, according to Kantar Worldpanel data charted for us by Statista.
In other words, there's a ton of room for growth. If it can find the right use for its newly-acquired real estate, Amazon would seem to be in the best position to start making online grocery shopping the new normal.