Twitch and Blizzard sign a deal to bring big e-sports events to the streaming service
Twitch announced today that it has signed a deal with Blizzard Entertainment that gives the popular video game streaming site two-year, third-party live-streaming rights to some of Blizzard’s biggest e-sports events in popular games like Overwatch, Starcraft, Hearthstone, and Heroes of the Storm.
The deal doesn’t seem to include total exclusivity for Twitch, just third-party streaming-platform rights, implying that if Blizzard or a tournament organizer wanted to use a different service for a direct first-party stream, they could. And Twitch only has some of Blizzard’s events, including the Heroes of the Storm Global Championship, StarCraft II World Championship Series, Hearthstone Championship Tour, World of Warcraft Arena Championship, Overwatch APEX League, and Overwatch Premier Series.
That said, it’s still a pretty significant signing for Twitch given the massive popularity of Blizzard’s games, especially in the competitive and streaming contexts. Additionally, as part of the deal with Blizzard, Twitch will be offering in-game loot for Overwatch, Heroes of the Storm, and Hearthstone for Twitch Prime subscribers, starting with a Golden Loot Box in Overwatch that guarantees a legendary item.