PHOTOS: Here's what a ride on Snapchat's bright yellow Ferris wheel in Cannes was like (SNAP)

Snapchat Cannes Ferris wheel

If you happen to be in Cannes this week, you'll see a colourful new addition to the French seaside town.

It's Snapchat's giant, yellow Ferris wheel.

Snapchat put up the ride this week as part of the Cannes Lions advertising festival, which draws thousands of advertisers and agencies every year.  It's one of the most important events on the ad industry's calendar, with Facebook, Twitter, and Google paying huge amounts of money to create a presence there.

But Snapchat has outdone its rivals with its eye-catching addition to the conference, which sits outside the normally drab Palais des Festivals, and is one of the first things conference attendees will see.

The ride is open to the public during the festival, so naturally I had a go.

This is Cannes, a seaside town in France mostly famous for its annual film festival. There are conferences all year round.

The Cannes Lions conference takes place in June, and is one of the most important events in the ad industry's calendar.

That's why Snapchat has (probably) spent a lot of money putting up this fun, bright yellow Ferris wheel right next to the conference entrance.

See the rest of the story at Business Insider