Amazon just fixed a major problem that customers hated (AMZN)
The program allows Prime users to pick out several items of clothing to be sent, free of charge, in a special box that is designed to be resealable. A free UPS label is included, and customers are only charged for the clothing they keep.
Returns are a big part of online shopping. Nearly half — 48% — of customers surveyed by retail data firm Nazar say they returned an online purchase in the last year.
Clothing sold by Amazon already comes with free shipping both ways, a notable concession from the company that clothing cannot be sold like other items online.
Unlike most clothing stores, Amazon has a key disadvantage in that there are no physical locations to return clothing items to easily. Customers must print a return label and find a new box if they threw the one the item was shipped in away.
For Amazon specifically, 74% of Amazon customers complained about printing a return label and 25% said it was annoying they had to find a new box or envelope, according to Nazar.
Prime Wardrobe eliminates all those issues, creating a peace of mind for consumers and eliminating that hesitation to click "order" that will no-doubt get more items in customer's hands. with the appropriate incentives to keep the items rather than sending them back.